About Fig Industrial Design
Good design is about passion and balance – it resonates, creating deep and lasting connections.
Successful design:
increases market acceptance,
increases customer satisfaction,
increases return on investment,
increases brand awareness,
increases new market opportunities,
increases product visibility.
decreases time to market,
decreases environmental impact,
decreases cost and complexity in production.
In 2005, Fig Industrial Design began with the central goal of designing well, creating better products and product experiences for our clients.
Better products are achieved through an empowering process that is thorough, agile and engaging.
Thorough to ensure accuracy and consistency throughout the design process;
Agile to respond to necessary changes in direction, and those unique opportunities that arise unexpectedly; and
Engaging to actively involve the entire project team in a compelling and effective way.
The name ‘fig’ was chosen for two reasons. Figs are fruits that are full of seeds, and we see, in every project, deep potential for any number of successful results. Alternatively, fig with a period (fig.), becomes a different thing – it is a reference to an image illustrating a point. We believe that the development of a product is an important activity, and that products hold the potential to improve our way of life, to make us happier, and maybe even stand for something.
When we achieve the natural balance we are aiming at, the result is a successful product: easy to use and understand, simple but not simplistic, as it quietly articulates a relationship between its function and the environment, creating deep and lasting relationship with customers.
Bio
Fig Industrial Design is the studio name for the design work of Lee David Fletcher. Lee has been an Industrial Designer since before he could manipulate his first Lego block. It may not have been called “Industrial Design” at the time, but that is certainly what it was. He was educated in Canada and the UK achieving an MA in Industrial Design from Manchester Metropolitan University, where he learned not simply ‘how’ we design but ‘why’ we design. He has been in the professional practice of Industrial Design for 15 years – 10 years in consulting and 5 years in manufacturing, in an attempt to broaden his understanding of the design through production process. His product experiences have ranged from outdoor public playgrounds to dental equipment and office furniture. Throughout these projects a central theme has emerged - a rational approach to form giving, and a constant search for the appropriate and balanced solution given a product’s context and a project’s constraints.
Lee holds 3 patents, has won a number of design awards, and is a professional member of the Association of Chartered Industrial Designers of Ontario.
